Tuesday, July 25, 2006

Beer: Can globalization work for us?

How the World Works - Salon.com

This little piece from Salon.com references an article in the Wall Street Journal (I tried linking to it but those tight bastards at WSJ made the article subscriber-only) about the growing popularity of imported beers.

As much as the retrograde white-trash goon in me loves my PBR, Old Style or Busch, I'll take a real beer with real taste any day. Thankfully, there's plenty of good 'Merican brewers making plenty of good 'Merican beer.

Just go down to a good liquor store (we're blessed by being a few blocks from Binny's Beverage Depot) bring your small child with you, and have them pick you out a beer based on whatever entertaining artwork, costumed historical figure or whimsical creature appears on the packaging. Odds are you'll get some pretty darn fine microbrews that way.

And now, thanks to globalization, you can get Bass Ale, Spaten, Negro Modelo, Dos Equis, Sapporo and everything else at prices way better than you could've gotten years ago.

It's nice to know that in this crazy mixed-up world of ours that some things do get better over time.

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